Excellence cool creme's enriched triple care: thanks to the protective cream dye containing pro-keratin, ph balanced purple shampoo with anti-orange purple technology and purple mask, long-lasting cold colors and 100% white coverage! It provides a unique care while gently cleansing your hair and scalp with purple shampoo after ph balanced dyeing. It softens the hair and reveals its shine. With anti-orange purple mask, it provides shine and softness to the hair, neutralizing reflections of unwanted orange and yellow color from week to week