TRENDYOL GLOBAL DATA ARCHITECTURE

PRIVACY & DATA PROTECTION POLICY (MERCHANT NETWORKS)

Trendyol and its global subsidiary infrastructures ("Platform," "We," "Our," or "Us") enforce institutional-grade data security protocols to safeguard the digital identities, transactional metadata, and financial clearing records of our international merchants. By maintaining an active seller node, you unconditionally consent to the automated cryptographic processing and privacy frameworks detailed herein.

1. DATA COLLECTION & CRYPTOGRAPHIC PROCESSING

• 1.1 Identity Metadata: To ensure strict compliance with global Anti-Money Laundering (AML) mandates, the platform systematically ingests and securely encrypts merchant KYC documentation, including government-issued photo identifications, financial credentials, and geographic telemetry data.

• 1.2 Transaction Logs: All operational telemetry—including product configurations, inventory adjustments, and order settlement histories—is automatically recorded and permanently cataloged within our secure cloud ledger for accounting and risk assessment audits.

  
  

2. DATA ANONYMIZATION & LIQUIDITY GATEWAY SECURITY

• 2.1 Tokenized Financial Clearings: To protect the financial integrity of the marketplace, all transaction flows and payout routing channels are strictly tokenized. Direct banking credentials and alternative cryptocurrency clearing vectors (e.g., individual single-use settlement nodes) are heavily obfuscated and encrypted under advanced cryptographic standards.

• 2.2 Institutional Anonymity: For the mutual security of both buyers and sellers, specific routing parameters within our international clearing gateways are withheld from public disclosure. This multi-layered encryption ensures that external financial monitoring cannot compromise the platform’s localized liquidity infrastructure.

  
  

3. THIRD-PARTY DISCLOSURE RESTRICTIONS

• 3.1 Strict Regulatory Isolation: Trendyol will never sell, lease, or distribute proprietary merchant behavioral profiles, operational margins, or communications to unauthorized commercial third parties. Data disclosure is restricted exclusively to authorized regional compliance networks or automated auditing software operating under legal warrants.

• 3.2 Cross-Border Network Security: To facilitate swift global order fulfillment, encrypted transaction metadata may be systematically routed through our regional secure communication gateways (including authorized regional messaging matrices such as Telegram/WhatsApp Enterprise Nodes). These nodes operate under equivalent privacy isolation standards.

  
  

4. MERCHANT DATA OBLIGATIONS & PROHIBITIONS

• 4.1 Consumer Privacy Protection: Merchants are strictly prohibited from harvesting, downloading, or exporting consumer personal identifiable information (PII) beyond the specific logistical details required for immediate order fulfillment.

• 4.2 Sanctions for Data Leaks: Any unauthorized attempt to extract platform database schemas, distribute transaction receipts outside approved channels, or share secure single-use system parameters with external entities constitutes a catastrophic security violation. Such behavior triggers immediate account freezing, total revenue forfeiture, and permanent blacklisting.

  
  

5. SYSTEM ARCHITECTURE & RIGHTS TO RETENTION

• 5.1 Data Retention Windows: To satisfy international commercial auditing regulations, all core financial ledgers and compliance audit logs are securely retained within our decentralized database infrastructure for a minimum mandatory duration, regardless of individual account operational status.

• 5.2 Dynamic Infrastructure Updates: The platform reserves the right to modify, rotate, or upgrade its privacy architecture, encryption algorithms, and server location arrays without prior notice to individual merchant nodes, ensuring persistent defense against global cyber threats.